Social media tips that actually grew my custom cabinet business in PNW

Been running my carpentry shop in the Pacific Northwest for 15 years, mostly building custom cabinets and trim work for high-end remodels. Last year I started posting short videos on Instagram of Festool Domino joinery installs and time-lapses of kitchen cabinet builds, and it bumped my leads by 30% - pulled in an extra $45k in jobs. NGL, the rain out here makes outdoor shots a pain, but focusing on shop work with good lighting hooked the local homeowners. Saw a post on r/woodworking about using Reels for tool demos, so I tried that with my Kreg K5 pocket hole jig setups. Someone in Carpenters of America Facebook group mentioned collaborating with local designers, which I've done twice now for shoutouts. Watched a Matt Risinger video on content strategy that pushed me to be consistent, posting twice a week. If you're in cabinets or fine woodwork, defintely try targeted ads to your zip code - it pays off quick. Edit: just landed a $12k pantry redo from a Reel view last week.

What kind of editing software are you using for those time-lapses?

Felt that, the PNW weather kills any natural light filming.