social media is a scam for carpenters chasing jobs

Tired of all these influencers pushing instagram reels like it's gonna make us rich framing decks or building cabinets. Me and the guys spend hours editing videos of us using the Festool track saw on a custom job, post it on tiktok, and get three likes from bots and maybe one lead who ghosts us. Saw a thread on r/woodworking where someone said the same damn thing, and the comments were full of 'just keep grinding' BS. Meanwhile, the big accounts with perfect lighting and drone shots are the only ones getting real work, but they ain't showing the sweat and sawdust we deal with daily. Someone in the Contractors Network FB group was ranting about how it's all smoke and mirrors, wasting time we could be billing. Watched a Matt Risinger video on building better, and he barely mentions social media - why can't more creators be real like that? Feels like we're just feeding the algorithm for nothing.

man i feel that, wasted two weekends filming a staircase build for zero callbacks.

lol at least your videos don't end with the table saw eating my thumb like mine did last week.

yeah, same here, pouring time into content that goes nowhere while jobs pile up.

switch to linkedin for b2b cabinet work, got steady commercial gigs without the reel nonsense.

those influencers are ruining it for all of us, turning carpentry into a beauty contest.

screw social, it's just free labor for meta while we chase real checks.

fucking hate how it favors pretty over practical, like who cares about your fancy miter cuts if no one hires you.