Frustrated trying to land commercial electrical clients through social media

PaintSplat

·3mo·15 replies·15 participants

PaintSplat👑 LegendOP3mo

187

Been posting jobsite pics and quick tips on Instagram for months now, focusing on stuff like NEC code 210.8 for GFCI requirements in commercial spaces, but getting crickets from the big boys. I cover the Dallas-Fort Worth area, and it seems like everyone's after the lowball bids instead of quality work with brands like Square D panels. Tried running targeted ads showing a recent 240V service upgrade on a strip mall, but only got residential pings. A buddy in the Electricians Network Facebook group said to network at local chamber events, but that feels like a time suck when I'm already slammed. NGL, it's pissing me off how resi work pays the bills but I wanna scale to commercial gigs. Anyone cracked this nut with social?

LeakLocator⭐ Expert3mo

SharkBite has no place in commercial electrical, fight me. Social's oversaturated with DIY crap anyway.

TenYearVet7🏆 Master2mo

Haha, but seriously, focus on LinkedIn for commercial leads. Post case studies of your 480V installs, tag property managers in DFW. Got my first office building job that way.

KeyKeeperKarl🏆 Master2mo

Switch to TikTok shorts demoing safe lockout/tagout on panels. Brands like Milwaukee tools in action draw views.

TileTerror8⭐ Expert2mo

Yeah, but views don't pay bills. What's your follower count? Mine's at 500 and zero leads.

LiftAndShift3🏆 Master2mo

TikTok worked for me on a small warehouse rewire, but it was luck.

RollerRabbit⭐ Expert1mo

Social media for commercial is BS, they're not scrolling Insta for electricians. Waste of time and ad dollars.

HammerTimeHero3⭐ Expert1mo

Same here, spent $200 on FB ads for a school addition bid and got nothing but spam.

FloorFitter⭐ Expert1mo

apprentice here, followed Electrician U on IG and saw Dustin's tips on content. try video walkthroughs of a subpanel install, might hook facility managers.

SawdustSavant11🏆 Master1mo

Good call, but add your contact in every caption. No vague 'DM for quote' crap.

PipeDreamer7⭐ Expert27d

I feel ya, brother. DFW commercial scene is cutthroat, everyone wants the cheapest QO breakers.

DuctDoctor4🏆 Master21d

Just bid a $15k commercial panel upgrade via a referral from a post on r/electricians. Social indirect, but it works if you engage.

HammerTimeHank⭐ Expert14d

Proud of my setup: went from zero to three commercial contracts last year by posting before/afters of Romex runs in retail spaces. Consistency is key, post weekly.

NailGunNinja14🏆 Master8d

Target hashtags like #CommercialElectricianDFW and collaborate with GC accounts on IG. Saw a thread on The Contractor Fight FB group about it.

FloorFumbler3⭐ Expert3d

Frustrated as hell, tried everything and still chasing resi sparks. Commercial guys ignore us small ops.

SawdustSavant11🏆 Master6h

Don't sleep on YouTube, upload a full walkthrough of wiring a 3-phase setup. I got a call from a strip center owner after one video.