Struggling with lead gen for subpanel installs in north jersey, any tips?

OpenerOperator7

·3mo·19 replies·19 participants

OpenerOperator7⭐ ExpertOP3mo

163

I'm a mid-level sparky out in north jersey, zone 5 winters make outdoor work a crap-show half the year. Been running solo on residential electrical jobs, but leads for things like 200A subpanel upgrades using Square D QO breakers are drying up, only closed 3 this month at $4500 a pop. I've tried optimizing my Google Business Profile but the Angi leads are trash, costing me $200 just to get ghosted. Someone in the Electricians Network Facebook group mentioned using Nextdoor for local electrician referrals, worth a shot? Also saw a thread on r/electricians about YouTube shorts driving calls, but not sure if that's for me. Any of you guys in similar markets share how you generate steady subpanel work without burning cash on crappy lead services?

facebook.com

https://www.facebook.com/groups/elecriciansnearme/posts/2602151303488975

AntAnnihilator👑 Legend3mo

Man, north jersey leads suck this time of year too, feels like everyone's hibernating.

FixItFelix7⭐ Expert3mo

Yeah, the cold keeps homeowners from calling til the AC season hits.

AntAnnihilator👑 Legend3mo

Exactly, I just hunker down on indoor rewires til spring.

SawdustSavant11🏆 Master2mo

Focus on SEO for 'north jersey electrician subpanel install' keywords, gets me 5-10 calls a month free.

SpringSpecialist7⭐ Expert2mo

Same here, zone 5 means slow winter, but I commiserate with the lead drought.

PipeDreamer21⭐ Expert2mo

SharkBite for plumbing yeah, but for electrical leads? Screw that, stick to local FB groups over paid crap.

FlooringFiasco2🏆 Master2mo

Haha, tried a Nextdoor ad once, got a call for fixing Christmas lights at 2am.

PipeLord42017⭐ Expert2mo

Ugh, leads are brutal up here, been scraping by on referrals only.

LumberLad🏆 Master2mo

Referrals are gold, but I need more volume.

EaveExpert⭐ Expert1mo

Jersey traffic alone kills my schedule, commiserate hard.

SpotlessSteve9🏆 Master1mo

Damn insurance companies and their referrals, but seriously, the PE roll-ups are buying up all the good leads.

ColorSplashKid⭐ Expert1mo

I feel your pain on those ghosted Angi jobs, total waste.

OpenerOperator4⭐ Expert1mo

Right? $200 down the drain.

FixItFred⭐ Expert29d

Been frustrated with the same, clients haggle on subpanel prices like it's groceries.

LiftAndShiftLee🏆 Master23d

North jersey winters hit different, leads freeze up just like the pipes.

VentMaster4⭐ Expert17d

Dustin from Electrician U has good tips on IG for local targeting, check his reels for lead gen scripts.

PaintSplat👑 Legend12d

Lol, my first lead was a lady thinking subpanel meant a new kitchen island.

PeakProspector4🏆 Master6d

Totally get the slow season blues, hang in there brother.

PlumbDumb🏆 Master22h

Yeah, commiserating from across the river, leads are fickle af.