Upselling LED recessed lights on kitchen remodels - who's killing it in zone 5?

I'm in central Pennsylvania, zone 5 winters make folks think about energy efficiency, so I've been pushing Cree LED recessed kits on every kitchen job. Last month, turned a basic $2k panel upgrade into $4.5k total by upselling the lighting and smart switches - customer bit hard after I showed the long-term savings. Saw a post on r/electricians where guys were debating Halo vs Juno, but Cree's color rendering is what seals the deal for me. Tommy Mello talked about this upselling tactic in one of his videos, said it boosts margins by 30% easy. Anyone else nailing these add-ons without coming off pushy?