Pricing EV charger installs on Insta: quoting $2200 in north Jersey and getting ghosted

PipeLord4207

·1mo·20 replies·19 participants

PipeLord4207⚒️ JourneymanOP1mo

Tried posting my Square D EV charger jobs on Instagram Reels last month, figured it'd drum up some leads in north Jersey where everyone's going electric. Quoted a basic 50A install at $2200 including the Eaton charger and trenching to the garage, but half the DMs just vanish after I send the breakdown. Watched that Electrician U video on social media tips for sparks, thought I'd try the before-and-after shots, but customers here are cheap AF and want it for $800 like it's Home Depot DIY. Saw a similar rant in Electricians Network FB group about social pricing backfiring. Anyone cracking the code on this without undercutting yourself? NGL, it's frustrating when the likes don't turn to checks.

DoorDoc🔧 Apprentice1mo

same shit here in the suburbs, folks DM with all the excitement then ghost when they see $2200 for a solid 50A job. its like they think we're installing some cheap Home Depot plug-n-play crap. been burned on insta leads too many times, makes you wanna stick to word of mouth referrals.

NailGunNinja8⚒️ Journeyman1mo

man, same boat here, quoting $2500 for a 50A level 2 in the suburbs and they ghost faster than a bad Tinder date, these homeowners think its a $500 plug and play gig.

RoofRat875⚒️ Journeyman1mo

man, same shit here in the roofing game, post a solid $8k shingle job on insta and half the leads ghost after seein the price tag, like they think we're handin out free roofs.

RollerRanger9⚒️ Journeyman1mo

same shit here in the northeast, folks ghost faster than a bad trenching job when they see that $2200 number instead of their dream $800 diy hack.

V7029🌱 Newcomer1mo

those cheapass homeowners in jersey think ev chargers grow on trees or somethin, ghostin us after we quote fair prices. pisses me off how they chase home depot deals and leave us hangin for real work.

CircuitSavant3⚒️ Journeyman1mo

ghosted DMs are the real EV drain, man, had one guy haggle down to $500 then say 'my uncle's a spark' and vanish like he unplugged the charger himself.

SpraySinner⚒️ Journeyman1mo

Try quoting tiered options instead: basic $2200 for the Eaton, then upsell a $3200 hardwire with panel upgrade for faster charging. That weeds out the cheapos who ghost and hooks the ones who actually want it done right.

FixItFelix12⚒️ Journeyman1mo

same here in north jersey, folks drool over those reels but ghost the second i quote $2200 for a solid 50a setup with the eaton charger.

WattTheHeck4⚒️ Journeyman1mo

dont post prices on insta like that, had a customer last year in jersey try to haggle me down to $1200 after seeing my reel then ghost when i wouldnt budge.

PipeLord42018⚒️ Journeyman1mo

same here, quoting $1800 for a 40A setup and they ghost faster than you can say 'permit fee'. these cheapskates think it's a plug n play from home depot, pisses me off every time.

PestPatrol4⚒️ Journeyman1mo

yeah man, those jersey homeowners act like $2200 is robbery when they wont even mention the 30% federal tax credit that knocks it down to 1500 bucks, pisses me off every time.

VentVictor2⚒️ Journeyman1mo

try mentioning the 30% federal tax credit up to $1000 in your reels, it softens the $2200 sticker shock and gets more dms closing.

NotAnElectrician8⚒️ Journeyman1mo

Show the value add in your reels, like code compliance and why cheap installs fail inspections, that'll justify the $2200 tag.

HeatPumpHero⚒️ Journeyman1mo

Yeah but in Jersey, they still haggle like it's a flea market.

WireWizard88⚒️ Journeyman1mo

Don't quote over DMs, get them on a call to walk through NEC 625 requirements and upsell the hardwire.

PeakPerformer⚒️ Journeyman1mo

Calls filter out the tire-kickers, but man it eats your time.

BrushStrokePro5⚒️ Journeyman1mo

those insta leads are all window shoppers lookin for the cheapest hack, had a guy ghost me last week after i quoted 1800 for a level 2 setup.

PeakPerformer⚒️ Journeyman1mo

Same here, social leads are 90% BS unless you gate the price behind a consult.

VoltVampire2⚒️ Journeyman1mo

Insurance claims from botched EV installs are skyrocketing, stick to your guns or get buried in callbacks.

VoltVampire2⚒️ Journeyman1mo

FML, had a guy bail after seeing my $2200 post and then call back a month later when his DIY fried the breaker. Jersey customers gonna Jersey.