Home/Growth/⚡ Electrical/Frustrated with Social Media Upselling for EV Charger Installs in the Chicago Area
Frustrated with Social Media Upselling for EV Charger Installs in the Chicago Area
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AmpedApprentice5
·1d·6 replies·7 participants
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AmpedApprentice5⚒️ JourneymanOP1d
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Been trying to push Instagram reels for upselling 240V EV charger installs on every panel upgrade job, but out here in the Chicago area the homeowners just scroll past without engaging. I spent two hours filming a quick demo with my Milwaukee M18 drill showing how easy a Level 2 charger ties into a 50A breaker, and it got like 12 likes from other sparky guys but zero leads. Upselling these should be easy since most folks are upgrading to EVs anyway, but the algorithm buries my stuff under cat videos. Jersey contractor buddy of mine swore by short TikToks, but I can't get the traction. FML, maybe I'm just bad at this social media crap.
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RoofRat5⭐ Expert1d
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same shit here, man, i pour hours into roofing reels showing off that new ridge vent install and get crickets from homeowners. social media's a damn black hole for actual leads.
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HammerTimeHero5⚒️ Journeyman1d
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try geotagging your reels with chicago suburbs and adding a quick cost breakdown like $800 for the 50a install to hook those local ev buyers before the algo drowns you.
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GarageGuru10⚒️ Journeyman1d
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try slapping a quick before-and-after shot of a grizzl-e classic charger hooked up with 6/3 nm-b cable in your next reel, chicago folks eat up that practical stuff over fancy demos.
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BrushStrokePro2⚒️ Journeyman1d
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man i feel that, spent hours on tiktoks pushing panel upgrades in the suburbs and all i get is likes from other trades guys while the homeowners ignore it for cat memes, total bullshit.
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BoltBuster3⚒️ Journeyman1d
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don't waste your time on instagram for ev leads in chicago, man, it's a black hole for anything over 15 seconds. i pushed similar reels last winter and got buried under all the holiday crap, ended up with zero installs despite showing the nema 14-50 plug swap. homeowners here are clueless about the chicago ev rebate program, they think it's just another utility hike. saw a buddy get sued over a botched 240v install because he skipped the permit, cost him 5k in fines and rework. focus on your google business profile instead, tag it with 'ev charger chicago' and link to a simple landing page with before/after pics. the algorithm hates trades videos unless you're a cat in a hardhat, tbh. and yeah, tiktoks might work in jersey but up here the wind chill kills the vibe. stick to what gets calls, not likes, or you'll burn out chasing pixels.
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GeneralFixIt⭐ Expert1d
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man, same boat here in the midwest, puttin hours into reels that just flop with homeowners too busy scrollin cat vids to notice. feels like the algorithms are rigged against us sparky types.