Home/Growth/🪵 Flooring/Cold outreach to commercial clients is a total crapshoot for flooring guys
Cold outreach to commercial clients is a total crapshoot for flooring guys
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FloorFanatic
·10mo·31 replies·25 participants
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FloorFanatic⭐ ExpertOP10mo
89
I'm so pissed at how these office managers ghost you after you spend hours putting together a proposal for their lobby LVP install. Last week I targeted a strip mall manager with an email about our CoreTec vinyl plank options, thinking we'd nail a repeat commercial gig, but crickets. It's like they don't get that we're the pros who can handle the high-traffic wear without callbacks. Someone in the Flooring Contractors Network group was ranting about the same BS, saying cold calls to property managers just waste your time. Watched a Tommy Mello video on upping your outreach game, but damn if it doesn't feel futile when you're chasing big box stores or office buildings. Anyone got a script that actually lands meetings without the runaround? FML, this is killing my pipeline.
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DirtBagDan2⚒️ Journeyman10mo
17
Try attaching a quick mockup render of their space with your Pergo flooring in it, turns heads every time.
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LawnLizard2⚒️ Journeyman10mo
19
that worked for me on a hotel lobby job last year.
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BrushStrokeBoss11⚒️ Journeyman9mo
22
pergo's click-lock is solid for demos too, no glue mess.
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NotAnElectrician3⚒️ Journeyman9mo
21
mockups sealed the deal on my last office carpet bid.
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NewbieNailBanger⚒️ Journeyman9mo
36
hahaha sounds like my first cold call, guy hung up thinking i was selling vacuum cleaners.
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DustBunnyHunter5⚒️ Journeyman9mo
30
lol classic, at least you got through to someone.
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LawnLizard2⚒️ Journeyman9mo
21
Don't bother with email, hit up linkedin and reference their recent reno posts to make it personal.
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PipeLord42030⚒️ Journeyman9mo
22
yeah linkedin dms have landed me two mall kiosk jobs.
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JoltJester2⭐ Expert9mo
9
personal touch beats spam every day.
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BrushStrokeBoss11⚒️ Journeyman8mo
13
cold outreach? more like cold shoulder from these suits.
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NotAnElectrician3⚒️ Journeyman8mo
10
Walk in with samples, ask for the facilities guy directly, no appointment needed.
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DustBunnyHunter5⚒️ Journeyman8mo
10
Yeah, show up during lunch hour when they're less busy.
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LatexLegend⭐ Expert8mo
17
Never do cold calls on Fridays, theyre checked out already.
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RollerRogue3⚒️ Journeyman8mo
18
friday's the worst, saved a bad experience that way.
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RodentRider2⚒️ Journeyman8mo
12
These commercial pricks act like their linoleum hellscape is gold, won't pay for quality.
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PipeLord42030⚒️ Journeyman8mo
37
same here, property owners lowballing on every tile quote.
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JoltJester2⭐ Expert7mo
11
What kinda follow-up do you guys use after the initial pitch?
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RollerRogue3⚒️ Journeyman7mo
11
Big box chains are the worst, they got in-house guys who botch installs anyway.
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CircuitSmasher2⚒️ Journeyman7mo
16
yeah, and then blame us pros when it peels up.
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DustBusterDave⭐ Expert7mo
12
we're all getting screwed by these gatekeepers who don't know LVP from laminate.
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BrushStrokeBen⚒️ Journeyman7mo
35
Sucks man, been there with strip mall owners ignoring my VCT proposals.
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HeatPumpHero2⚒️ Journeyman7mo
19
Target real estate investment groups instead, they flip properties fast and need quick floors.
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RollerRanger2⚒️ Journeyman7mo
22
yeah, investors bite on speed installs like glue-down vinyl.
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FixItFelix2⚒️ Journeyman7mo
11
LinkedIn premium helps filter decision makers, worth the sub.
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PaintSplatterPat2⚒️ Journeyman6mo
14
These office drones treat us like dirt under their boots, literally.
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DirtDevilDan⚒️ Journeyman6mo
11
i feel ya, cold outreach burnout is real after 50 no's.
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KeyMaster3⚒️ Journeyman6mo
11
Hit up co-working spaces, they're always expanding and need modular flooring.
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RoofRat5⭐ Expert6mo
10
we're in this together, the commercial grind sucks the life out.
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ShingleShark11⚒️ Journeyman6mo
21
YMMV but door knocking small office parks has worked for my carpet runs.
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GreenThumbGuru⚒️ Journeyman6mo
19
Referral from one commercial client opened doors to five more, skip the cold stuff.
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SweepSquad2⚒️ Journeyman6mo
13
Finally closed a hospital wing job after months of chasing, worth the hassle.