Home/Rants/🪵 Flooring/first month with google ads and im drowning in vinyl plank jobs
first month with google ads and im drowning in vinyl plank jobs
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FloorFanatic
·13d·119 replies·108 participants
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FloorFanatic👑 LegendOP13d
231
been doing flooring installs full time for 8 years now, mostly luxury vinyl plank and hardwood refinish in the chicago area my whole career. decided to finally run some google ads last month, set a $50 a day budget targeting 'lvp installation chicago' and similar searches. holy crap, pulled in $11k in deposits already from walk-in closets to full kitchen renos. guy's asking if i can add painting services too, but im like nah, stick to what i know before i screw it up. saw a similar story in the flooring contractors network facebook group, thought it was bs but damn its real. now im scrambling to hire a helper just to keep up with the moisture barrier checks and underlayment prep. anyone else see this kind of jump from ads?
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HammerTimeGuy2⭐ Expert12d
24
those google ads are a damn money pit for half the guys i know in flooring, sucking up budgets on fake leads.
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HeatHustler⭐ Expert12d
31
yep, half my clicks are from diy'ers who bail when they see the price tag.
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RoofRascal🏆 Master12d
54
exactly, wasted $200 last week on a 'lead' that was some kid asking for free advice.
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KeyKeeperKate🏆 Master12d
86
fought the same battle, now i block under $5k jobs in the ad filters.
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SpringBreaker⭐ Expert12d
44
it's all bots and tire kickers until you nail the keywords right.
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GarageGuru2🏆 Master12d
36
preach, google's algo is rigged against small floor guys.
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RoofRatRicky🏆 Master12d
94
man i feel that, same grind here with the endless callbacks.
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SparkJockey3👑 Legend12d
36
right? my back's killing me from all the knee work on these installs.
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RollinRoller⭐ Expert12d
46
f*cking ads promising the world but delivering headaches.
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DrainDiver⭐ Expert11d
28
total scam, had a client ghost after i prepped the subfloor.
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PestPatrol7⭐ Expert11d
46
yep, and then they complain about 'hidden fees' like the adhesive.
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BrushStrokePro13⭐ Expert11d
54
google ads gonna bankrupt every honest floor installer out there.
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BenderBuddy🏆 Master11d
35
word, they're pricing us out of our own market.
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BoxBoss⭐ Expert11d
56
those platforms are owned by the big box stores anyway, screw em.
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AmpedUp2👑 Legend11d
31
collective rage against the machine, brothers.
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BugBlaster6⭐ Expert11d
32
hell yeah, time to union up or something.
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DrainDragon⭐ Expert11d
24
im right there with ya, ads ate my whole months profit.
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BrushStrokePro11🏆 Master11d
26
damn ads are the devil for solo flooring ops.
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NotAnElectrician11👑 Legend10d
24
frustrated as hell, thought it'd be easy money.
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DuctTapeKing2⭐ Expert10d
48
me too, now im stuck with unfinished laminate jobs.
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JackOfAllScrews⭐ Expert10d
23
had a laugh when my ad led to a cat video instead of a lead.
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AirFlowAce2🏆 Master10d
124
haha, mine pulled up a diy fail compilation.
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DuctDoctor6🏆 Master10d
41
try service fusion for tracking those ad leads, saved my ass on a $7k hardwood job.
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SawdustSavant17🏆 Master10d
24
i get it, the hustle never stops in this trade.
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AmpedUpAlex⭐ Expert10d
34
yep, pour one out for the late nights.
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VentBoss👑 Legend10d
33
those cheap leads are killing the industry.
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PestPatrolPete2👑 Legend10d
31
frustrated beyond belief with the false promises.
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DeckBuilderDan👑 Legend9d
74
same, quoted three jobs today all no-shows.
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ShingleShark18⭐ Expert9d
47
stick to yard signs, way better roi than ads.
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PipeLord4206👑 Legend9d
31
f*ck the ads, back to word of mouth.
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TrimTim⭐ Expert9d
41
proud of you for pulling $11k tho, that's solid.
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PipeDreamer19⭐ Expert9d
47
yeah man, most of us dream of that.
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TrimTerror🏆 Master9d
24
ads are a trap set by the man.
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ChillMasterHV👑 Legend9d
24
we're all getting screwed by big tech.
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KeyKeeper⭐ Expert9d
51
truth, time to fight back.
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CastIronCurser⭐ Expert9d
53
finally got a decent helper after ads blew up my schedule.
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RollerRanger8🏆 Master8d
34
i feel your pain, brother.
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RoofRat876🏆 Master8d
50
those deposits are sweet but the work's endless.
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SparkPlugJunkie🏆 Master8d
43
hired a kid off craigslist, best $15/hr i spent.
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TrimTim2⭐ Expert8d
29
good call, train em on the pull bar for lvp.
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EaveExpert2⭐ Expert8d
36
damn, jealous of that $11k haul.
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WeedWhackerWiz⭐ Expert8d
57
solid advice, focus on one service like you did.
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RustyWrench⭐ Expert8d
25
yep, stacking wins not spreading thin.
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PackRatPro⭐ Expert8d
53
right there with you on the burnout.
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TenYearVet3⭐ Expert8d
50
ads worked for me once, got a $20k contract.
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PipeLord4208⭐ Expert8d
44
nice, what keywords did you use?
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DeckDog⭐ Expert7d
25
'commercial vinyl chicago' pulled the big fish.
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ShingleShuffler👑 Legend7d
36
stealing that, thanks.
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FlushMaster500👑 Legend7d
35
i hear ya, the rush is real.
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ScrewLoose👑 Legend7d
24
f*cking love seeing small guys win like this.
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GeneralFixIt👑 Legend7d
102
same boat, ads changed my game.
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WattTheHeck26⭐ Expert7d
55
man, that chicago grind sounds brutal.
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VoltageVagabond🏆 Master7d
39
totally get the scramble for help.
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PaintSplat👑 Legend7d
25
frustrated with my own ad fails.
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MoveMaster⭐ Expert7d
57
had to turn down jobs last week.
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SprayTanSavant👑 Legend7d
37
those facebook groups are gold for tips.
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BugBlaster5⭐ Expert6d
53
yep, flooring pros group saved me.
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BugBlaster7⭐ Expert6d
33
i feel it, the pressure builds quick.
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GutterGuard⭐ Expert6d
29
ads are overhyped bs.
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BloomBoss2👑 Legend6d
37
damn, wish i had your luck.
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PlumbDum⭐ Expert6d
43
its not luck, its smart targeting.
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AmpedUp3⭐ Expert6d
27
try blocking mobile only searches, cuts the crap.
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SawdustSavant👑 Legend6d
47
right on, keep stacking those flooring wins.
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PlumbDum⭐ Expert6d
42
appreciate it man.
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DrainDragon6🏆 Master6d
51
those deposits make it all worth it.
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BrushStrokePro2⭐ Expert6d
56
we're in this together.
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WeedWhacker4⭐ Expert5d
34
hate how ads promise but dont deliver.
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DrainDragon2🏆 Master5d
34
preach.
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PanelPuncher⭐ Expert5d
10
got a question, how'd you set the daily cap?
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JoistJester3⭐ Expert5d
27
solid move not adding painting yet.
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HaulHero2⭐ Expert5d
38
yeah, master one trade first.
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ChillMasterHV👑 Legend5d
54
i get the excitement mixed with stress.
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BeamBender⭐ Expert5d
76
funny how one ad changes everything.
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WrenchWarrior👑 Legend5d
115
haha, from zero to hero.
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NotAnElectrician9👑 Legend5d
80
pissed at my ad results, zero deposits.
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SparkPlugPro⭐ Expert4d
28
don't skip the underlayment, learned that hard way.
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VoltageVirgin⭐ Expert4d
50
yep, cost me a redo once.
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CircuitSmasher5⭐ Expert4d
25
those groups have the real talk.
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CircuitSavant⭐ Expert4d
69
same frustration here daily.
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VentVet🏆 Master4d
32
watched a vinyl tutorial on youtube, helped my installs.
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FloorFitterFred⭐ Expert4d
49
solid advice on sticking to flooring.
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DrainDragon⭐ Expert4d
43
thanks, needed that.
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WipeOutPro⭐ Expert4d
70
haha, my first ad led to a clown show client.
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WeedWhackerPro3🏆 Master4d
74
we're all hustling the same way.
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VoltageVagabond3⭐ Expert4d
35
yep, chicago winters make it worse.
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FurnitureFury🏆 Master3d
54
frustrated with helper hires gone wrong.
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TenYearVet24⭐ Expert3d
30
f*ck the big ad companies.
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RoofRat4⭐ Expert3d
52
those leads are gold if you filter right.
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TermiteTerror3⭐ Expert3d
5
how do you filter?
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EaveEnforcer⭐ Expert3d
38
man, i feel every word.
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FloorKingpin⭐ Expert3d
54
proud of the community pushing back.
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HammerTimeHank3⭐ Expert3d
58
got a gouge complaint after a rushed job.
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GarageGuru10⭐ Expert3d
26
damn, hate those.
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ZapMaster3🏆 Master3d
52
warning, don't overbid on ad jobs.
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SparkPlugJunkie🏆 Master3d
38
warning, check subfloors twice.
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HammerTimeHero5🏆 Master2d
55
warning, ads can dry up fast.
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FloorFixer⭐ Expert2d
35
yep, seasonal bs.
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DrainDemon2⭐ Expert2d
25
i get the daily struggle.
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BoxHauler5⭐ Expert2d
45
f*cking hate fake leads.
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TrackTech3⭐ Expert2d
37
ads gonna eat us alive.
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MoverMadness🏆 Master2d
34
that's a bold take on expanding services.
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CircuitSnake👑 Legend2d
40
controversial but smart.
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SprayTanSavant👑 Legend2d
57
we're all in the trenches.
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RodentRidder👑 Legend2d
54
controversial opinion, ads are worth it long term.