social media for hvac guys feels like a full time job

Man, running my small HVAC outfit, I thought posting about installs like that Trane XR unit swap I did last week would bring in leads easy. But scrolling through r/HVAC, everyone's griping about how much time it sucks up to keep up with Instagram reels on superheat checks and mini-split troubleshooting. I watched a Bryan Orr video on HVACSchool that got me started, but now it's like editing footage of my Ridgid SeeSnake runs just to get a handful of likes. Anyone else feeling buried under this content creation crap while trying to actually fix R-410a leaks? Saw a similar rant in the HVAC Techs Network Facebook group, thought I'd vent here too.

yeah man, i feel you on that time suck. it's like i traded wrench time for thumb scrolling.

what kind of content gets the most engagement for you? mini split installs or basic tune ups?

focus on quick tips, like checking subcool on Carrier units. post once a day and use hashtags.

social media's killing my motivation. barely any calls from it.

had a customer find me from a tiktok on duct cleaning, but that was luck. mostly it's just memes now.

damn, the algorithm hates small shops like ours. feels rigged.

we're all getting screwed by big corps flooding the feed with their polished ads.

frustrated techs unite! skip social, just hit up local fb groups instead.

same here, it's exhausting chasing likes instead of jobs.

google business profile does more for me than ig ever did. social is bs.

controversial take: delete it all and go back to word of mouth. way less headache.

boss makes us post daily, but it's all stock footage. feels fake as hell.

yep, everyone's pissed at how it eats into billable hours.

sharkbite of social media: quick fix that leaks leads eventually. fight me on ditching it.

hate how one bad comment tanks your whole profile. not worth the drama.