Google Business Profile leads costing me $150 per Carrier install call - wtf

Setting up my Google Business Profile was supposed to bring in free HVAC leads, but now every damn Carrier mini-split inquiry is costing me $150 in ad spend just to get a callback. I've got techs sitting idle while these bots and fake reviews bury my legit 4.8-star rating from real service calls. Screw this algorithm, it's turning my business into a pay-to-play nightmare.

those google ads are a total scam for hvac guys, eating up all the budget for junk leads.

tried optimizing my profile with fresh pics of ductwork installs but still getting the same crap.

i feel you on the idle techs, same here waiting for real jobs.

every hvac tech i know is pissed at this.

man, the frustration of paying for leads that ghost you is real.

it's like google owns the whole game now.

screw the fake reviews, one bad one tanked my calls for a month.

google business is rigged against small hvac shops.

i'm done throwing money at it.

optimize your profile with hvac-specific keywords like superheat adjustment.

claim your profile and post weekly updates on r410a tips to boost visibility.

those $150 leads are highway robbery.

shut it down and focus on yelp for actual customers.

had the same issue, leads dried up after a profile glitch.

google is killing independent hvac work.

don't waste more cash, switch to nextdoor groups.

everybody's in the same boat with these ad costs.

claim every variation of your business name to stop competitors stealing leads.

use free tools like google my business audit sites first.

it's all a cash grab on legit techs.

i'm raging at how it favors big chains now.

frustrated as hell, my techs are twiddling thumbs.

yeah, same empty schedule here.

run targeted ads for specific services like ductless installs to cut costs.

add photos of carrier units you've installed to build trust.

controversial take: google business is worthless for hvac under 5 trucks.

screw google, they're screwing us all.

lost a whole month to bad leads.

totally get the pain of those idle days.

hit 200 installs this year by ditching google for referrals.

piss on paying for leads, build a website with seo instead.

damn right, my back's killing me from slow weeks.

feels like we're all getting hosed.

post in hvac techs network fb group for real advice on this.

watched bryan orr on hvac school podcast, he said optimize for local searches.

yeah, the downtime sucks.

google's algorithm changes are a joke for small ops.

hahaha, my last lead was a guy wanting ac for his doghouse.

totally relatable, been there with empty trucks.

those bots calling about extended warranties crack me up.

every tech is dealing with this ad nightmare.

yep, same frustration across the board.

link your profile to a simple site with service area map.

get google reviews from every carrier job to climb rankings.

man, i hear ya on the wasted ad bucks.