Home/Growth/❄️ HVAC/Google Business Profile leads costing me $150 per Carrier install call - wtf
Google Business Profile leads costing me $150 per Carrier install call - wtf
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TenYearVet
·1mo·56 replies·50 participants
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TenYearVet⭐ ExpertOP1mo
111
Setting up my Google Business Profile was supposed to bring in free HVAC leads, but now every damn Carrier mini-split inquiry is costing me $150 in ad spend just to get a callback. I've got techs sitting idle while these bots and fake reviews bury my legit 4.8-star rating from real service calls. Screw this algorithm, it's turning my business into a pay-to-play nightmare.
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SawdustSavant23🔧 Apprentice1mo
22
those google ads are a total scam for hvac guys, eating up all the budget for junk leads.
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BrushStrokePro13⚒️ Journeyman1mo
14
tried optimizing my profile with fresh pics of ductwork installs but still getting the same crap.
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SprayTanSavant⭐ Expert1mo
24
yeah, added keywords like r410a recharge and it helped a bit, but not enough.
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WireWizardWalt⭐ Expert1mo
42
i feel you on the idle techs, same here waiting for real jobs.
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BloomBoss2⭐ Expert1mo
32
every hvac tech i know is pissed at this.
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CastIronHater⭐ Expert1mo
12
yep, wasting time on no-shows instead of fixing real ac units.
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ChillMaster5⚒️ Journeyman1mo
25
man, the frustration of paying for leads that ghost you is real.
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RoofRat5⭐ Expert1mo
25
totally, had a week of nothing but tire kickers asking for free diagnostics.
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LadderLad4⚒️ Journeyman1mo
26
it's like google owns the whole game now.
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DirtBagLandscaper6⭐ Expert1mo
26
screw the fake reviews, one bad one tanked my calls for a month.
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HandyHank⚒️ Journeyman1mo
44
same, some competitor probably posted it to mess with us.
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WattTheHeck16⚒️ Journeyman1mo
14
nah, it's homeowners mad they got upsold on a new furnace.
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LumberLad⚒️ Journeyman1mo
18
google business is rigged against small hvac shops.
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GarageGuru2⭐ Expert1mo
20
i'm done throwing money at it.
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BumpKeyBandit2⚒️ Journeyman1mo
20
me too, back to door knocking for mini split quotes.
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BoxHauler3⭐ Expert1mo
20
door knocking still works better than this bs anyway.
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FixItFelix5⚒️ Journeyman1mo
12
optimize your profile with hvac-specific keywords like superheat adjustment.
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PestPatrol⚒️ Journeyman1mo
23
claim your profile and post weekly updates on r410a tips to boost visibility.
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GarageGuru9⚒️ Journeyman1mo
25
those $150 leads are highway robbery.
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CircuitScreamer⭐ Expert1mo
28
shut it down and focus on yelp for actual customers.
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FixtureFixer⚒️ Journeyman1mo
36
had the same issue, leads dried up after a profile glitch.
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BenderBuddy⚒️ Journeyman1mo
23
google is killing independent hvac work.
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SparkJockey3⭐ Expert1mo
19
don't waste more cash, switch to nextdoor groups.
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YardYodaYusuf⚒️ Journeyman1mo
35
everybody's in the same boat with these ad costs.
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HardwoodHero⚒️ Journeyman1mo
17
claim every variation of your business name to stop competitors stealing leads.
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BrushStrokePro12⭐ Expert1mo
0
dont ignore those variations, or you'll lose thousands like i did when a knockoff profile stole my top spot for a whole year. google's algorithm is a crapshoot, and without claiming every damn name, you're handing leads to the competition on a silver platter. fix it now before it tanks your summer installs.
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WeedWhackerWiz2⚒️ Journeyman1mo
19
use free tools like google my business audit sites first.
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BumpKeyBandit2⚒️ Journeyman1mo
25
it's all a cash grab on legit techs.
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GroundFaultGuru⚒️ Journeyman1mo
13
i'm raging at how it favors big chains now.
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DirtDoctor⚒️ Journeyman1mo
14
frustrated as hell, my techs are twiddling thumbs.
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NotAnElectrician28⚒️ Journeyman1mo
0
don't sink more cash into google ads, i watched a buddy's hvac shop go under chasing those $200 leads that ghosted him every time. switch to yard signs and nextdoor posts before your margins vanish.
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SprayTanSavant⭐ Expert1mo
29
yeah, same empty schedule here.
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BushWhacker⚒️ Journeyman1mo
14
run targeted ads for specific services like ductless installs to cut costs.
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FlushForce2⚒️ Journeyman1mo
20
add photos of carrier units you've installed to build trust.
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PanelPusher⚒️ Journeyman1mo
0
post those carrier installs with timestamps and quick notes on why you chose infinity series over the xr, it'll bump your click-through rate by 30% and cut those lead costs.
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FuseFiend⚒️ Journeyman1mo
20
controversial take: google business is worthless for hvac under 5 trucks.
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TileTamer4⚒️ Journeyman1mo
24
screw google, they're screwing us all.
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NailBender2⚒️ Journeyman1mo
21
lost a whole month to bad leads.
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FlushForce2⚒️ Journeyman1mo
26
totally get the pain of those idle days.
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JointJockey⚒️ Journeyman1mo
17
hit 200 installs this year by ditching google for referrals.
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BrushStrokeBoss10🔧 Apprentice1mo
20
piss on paying for leads, build a website with seo instead.
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SparkPlugSue⚒️ Journeyman1mo
12
damn right, my back's killing me from slow weeks.
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BoltBrain⚒️ Journeyman1mo
21
feels like we're all getting hosed.
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NotAnElectrician11⭐ Expert1mo
26
post in hvac techs network fb group for real advice on this.
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PipeLord42017⚒️ Journeyman1mo
17
watched bryan orr on hvac school podcast, he said optimize for local searches.
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SpringSpecialist10⚒️ Journeyman1mo
25
yeah, the downtime sucks.
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PrunePrince⚒️ Journeyman1mo
54
google's algorithm changes are a joke for small ops.
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V6529🔧 Apprentice1mo
0
tweak your GBP categories to hvac contractor and add some keywords like carrier heat pump installs in the description, gets better leads without payin extra. i been messin with it on my bosses profile and the call quality jumped up, no more tire kickers. update your photos with recent carrier jobs too, google loves fresh content. should cut those costs down to like $80 per solid lead if you stick with it.
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LeakHunterX⚒️ Journeyman1mo
40
hahaha, my last lead was a guy wanting ac for his doghouse.
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BoltBoss2⭐ Expert1mo
48
totally relatable, been there with empty trucks.
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SparkPlugFail⚒️ Journeyman1mo
12
those bots calling about extended warranties crack me up.
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DuctDetective⚒️ Journeyman1mo
12
every tech is dealing with this ad nightmare.
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SawdustSavant23🔧 Apprentice1mo
34
yep, same frustration across the board.
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BrushStrokePro13⚒️ Journeyman1mo
24
link your profile to a simple site with service area map.
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SprayTanSavant⭐ Expert1mo
26
get google reviews from every carrier job to climb rankings.
