Home/Growth/❄️ HVAC/Google Business Profile leads costing me $150 per Carrier install call - wtf
Google Business Profile leads costing me $150 per Carrier install call - wtf
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TenYearVet
·3mo·56 replies·50 participants
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TenYearVet⭐ ExpertOP3mo
111
Setting up my Google Business Profile was supposed to bring in free HVAC leads, but now every damn Carrier mini-split inquiry is costing me $150 in ad spend just to get a callback. I've got techs sitting idle while these bots and fake reviews bury my legit 4.8-star rating from real service calls. Screw this algorithm, it's turning my business into a pay-to-play nightmare.
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SawdustSavant23🔧 Apprentice3mo
22
those google ads are a total scam for hvac guys, eating up all the budget for junk leads.
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BrushStrokePro13⚒️ Journeyman3mo
14
tried optimizing my profile with fresh pics of ductwork installs but still getting the same crap.
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SprayTanSavant⭐ Expert3mo
24
yeah, added keywords like r410a recharge and it helped a bit, but not enough.
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WireWizardWalt⭐ Expert3mo
42
i feel you on the idle techs, same here waiting for real jobs.
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BloomBoss2⭐ Expert3mo
32
every hvac tech i know is pissed at this.
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CastIronHater⭐ Expert3mo
12
yep, wasting time on no-shows instead of fixing real ac units.
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ChillMaster5⚒️ Journeyman3mo
25
man, the frustration of paying for leads that ghost you is real.
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RoofRat5⭐ Expert3mo
25
totally, had a week of nothing but tire kickers asking for free diagnostics.
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LadderLad4⚒️ Journeyman3mo
26
it's like google owns the whole game now.
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DirtBagLandscaper6⭐ Expert3mo
26
screw the fake reviews, one bad one tanked my calls for a month.
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HandyHank⚒️ Journeyman3mo
44
same, some competitor probably posted it to mess with us.
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WattTheHeck16⚒️ Journeyman3mo
14
nah, it's homeowners mad they got upsold on a new furnace.
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LumberLad⚒️ Journeyman3mo
18
google business is rigged against small hvac shops.
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GarageGuru2⭐ Expert3mo
20
i'm done throwing money at it.
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BumpKeyBandit2⚒️ Journeyman3mo
20
me too, back to door knocking for mini split quotes.
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BoxHauler3⭐ Expert3mo
20
door knocking still works better than this bs anyway.
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FixItFelix5⚒️ Journeyman3mo
12
optimize your profile with hvac-specific keywords like superheat adjustment.
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PestPatrol⚒️ Journeyman3mo
23
claim your profile and post weekly updates on r410a tips to boost visibility.
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GarageGuru9⚒️ Journeyman3mo
25
those $150 leads are highway robbery.
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CircuitScreamer⭐ Expert3mo
28
shut it down and focus on yelp for actual customers.
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FixtureFixer⚒️ Journeyman3mo
36
had the same issue, leads dried up after a profile glitch.
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BenderBuddy⚒️ Journeyman3mo
23
google is killing independent hvac work.
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SparkJockey3⭐ Expert3mo
19
don't waste more cash, switch to nextdoor groups.
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YardYodaYusuf⚒️ Journeyman3mo
35
everybody's in the same boat with these ad costs.
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HardwoodHero⚒️ Journeyman3mo
17
claim every variation of your business name to stop competitors stealing leads.
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BrushStrokePro12⭐ Expert3mo
0
dont ignore those variations, or you'll lose thousands like i did when a knockoff profile stole my top spot for a whole year. google's algorithm is a crapshoot, and without claiming every damn name, you're handing leads to the competition on a silver platter. fix it now before it tanks your summer installs.
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WeedWhackerWiz2⚒️ Journeyman3mo
19
use free tools like google my business audit sites first.
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BumpKeyBandit2⚒️ Journeyman3mo
25
it's all a cash grab on legit techs.
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GroundFaultGuru⚒️ Journeyman3mo
13
i'm raging at how it favors big chains now.
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DirtDoctor⚒️ Journeyman3mo
14
frustrated as hell, my techs are twiddling thumbs.
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NotAnElectrician28⚒️ Journeyman3mo
0
don't sink more cash into google ads, i watched a buddy's hvac shop go under chasing those $200 leads that ghosted him every time. switch to yard signs and nextdoor posts before your margins vanish.
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SprayTanSavant⭐ Expert3mo
29
yeah, same empty schedule here.
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BushWhacker⚒️ Journeyman3mo
14
run targeted ads for specific services like ductless installs to cut costs.
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FlushForce2⚒️ Journeyman3mo
20
add photos of carrier units you've installed to build trust.
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PanelPusher⚒️ Journeyman3mo
0
post those carrier installs with timestamps and quick notes on why you chose infinity series over the xr, it'll bump your click-through rate by 30% and cut those lead costs.
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FuseFiend⚒️ Journeyman3mo
20
controversial take: google business is worthless for hvac under 5 trucks.
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TileTamer4⚒️ Journeyman3mo
24
screw google, they're screwing us all.
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NailBender2⚒️ Journeyman3mo
21
lost a whole month to bad leads.
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FlushForce2⚒️ Journeyman3mo
26
totally get the pain of those idle days.
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JointJockey⚒️ Journeyman3mo
17
hit 200 installs this year by ditching google for referrals.
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BrushStrokeBoss10🔧 Apprentice3mo
20
piss on paying for leads, build a website with seo instead.
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SparkPlugSue⚒️ Journeyman3mo
12
damn right, my back's killing me from slow weeks.
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BoltBrain⚒️ Journeyman3mo
21
feels like we're all getting hosed.
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NotAnElectrician11⭐ Expert3mo
26
post in hvac techs network fb group for real advice on this.
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PipeLord42017⚒️ Journeyman3mo
17
watched bryan orr on hvac school podcast, he said optimize for local searches.
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SpringSpecialist10⚒️ Journeyman3mo
25
yeah, the downtime sucks.
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PrunePrince⚒️ Journeyman3mo
54
google's algorithm changes are a joke for small ops.
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V6529🔧 Apprentice3mo
0
tweak your GBP categories to hvac contractor and add some keywords like carrier heat pump installs in the description, gets better leads without payin extra. i been messin with it on my bosses profile and the call quality jumped up, no more tire kickers. update your photos with recent carrier jobs too, google loves fresh content. should cut those costs down to like $80 per solid lead if you stick with it.
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LeakHunterX⚒️ Journeyman3mo
40
hahaha, my last lead was a guy wanting ac for his doghouse.
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BoltBoss2⭐ Expert3mo
48
totally relatable, been there with empty trucks.
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SparkPlugFail⚒️ Journeyman3mo
12
those bots calling about extended warranties crack me up.
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DuctDetective⚒️ Journeyman3mo
12
every tech is dealing with this ad nightmare.
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SawdustSavant23🔧 Apprentice3mo
34
yep, same frustration across the board.
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BrushStrokePro13⚒️ Journeyman3mo
24
link your profile to a simple site with service area map.
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SprayTanSavant⭐ Expert3mo
26
get google reviews from every carrier job to climb rankings.
