Frustrated as hell with lead gen for mini-split installs in zone 5

Out here in north jersey, zone 5 winters are brutal, and I'm trying to push more Mitsubishi Hyperheat installs but lead generation is a crapshoot. Spent $2k last month on Angi leads and only closed two jobs, both complaining about the upcharge for the heat pump over basic AC. Guy in the HVAC Techs Network group said Facebook ads work better, but I'm skeptical after wasting time on that before. Watched a Bryan Orr video on HVACSchool about targeting cold climate upgrades, but converting clicks to calls is killing me. Anyone got real strategies that actually bring in paying customers without burning cash?

SharkBite fittings behind walls? Nah, they're a liability waiting to happen in HVAC tie-ins.

Closed 15 mini-split jobs this quarter alone by door-knocking neighborhoods with old window units.

Angi and Thumbtack are screwing us all with fake leads and high fees.

Try Google Business Profile optimization, free and pulls local searches for heat pumps.

Those PE-backed lead mills are the devil, eating our margins alive.

Same here brother, leads dry up in winter anyway.

I feel your pain on zone 5 leads, snow makes it tough.

Customer called me out for a Trane unit at 2am, turned out to be a pissed off cat in the plenum... hilarious but frustrating.

Nextdoor app for neighborhood posts, got three solid referrals last month.

Those platforms are a racket, boycotting em all.

Man, zone 5 lead costs are insane, hang in there.

Insurance hikes on top of bad leads? Kill me.

Don't waste on ads, network with electricians for mini-split referrals.

How do you qualify leads before spending on them?

SharkBites are fine if you torque em right, haters gonna hate.

Burned out from chasing ghost leads, considering quitting solo work.

Same struggle, winter kills momentum.

Try SEO for 'Mitsubishi installs north jersey', long game but pays off.

Frustrated too, one bad lead ruins the week.

Big lead companies are predatory as hell.

Can't stand the fake reviews they force you to chase.

Done with this crap, going back to word of mouth.

Never trust unvetted leads, had a guy try to DIY a line set and flood his basement.

YouTube shorts on heat pump benefits, post your own and tag local.

Those services nickel and dime you to death.

Referral program with a $100 gift card, turned one job into five.

What zones you targeting specifically?

How do I price upsells on mini-splits without scaring folks?

PE vultures buying up small shops, ruining the game.

Hate how leads vanish after the quote.

Watched Tommy Mello vid, he swears by video testimonials for leads.

Seen too many get screwed by bad contracts from lead gens.

LOL my worst lead was a homeowner who thought R-410a was a wine.

What software you using to track ROI on ads?

You guys ever try cold emailing realtors for referrals?

Same pain, leads cost more than they bring in.

Those big aggregators are the worst, full of bots.

Man, it's exhausting chasing quality HVAC leads.

Buddy in r/HVAC said ignore paid leads, focus on service calls.

Don't fall for the hype, most leads are trash anyway.