wasted $500 on Carrier mini-split content that got me zero leads

tried posting a quick tip video on insta about troubleshooting R-410A leaks in Carrier mini-splits, figured it'd pull in some residential calls. spent $500 on boosting it to local homeowners, but crickets - not one damn inquiry. social media for hvac is a total crapshoot, anyone else burning cash on this?

same here man, feel your pain.

goddamn insta ads are a scam for us small guys.

switch to tiktok reels instead, post short clips of superheat adjustments on the job. works better for quick views.

big tech and their algorithms screwing over trades again.

we're all getting hosed by the platform overlords.

boosted a post in hvac techs network fb group about duct cleaning, got three calls off $100.

saw a thread on r/HVAC about this, mixed bag.

tiktok shorts on mini split installs pulling views for me.

watched bryan orr on hvac school podcast, he said focus on value not salesy crap.

$500 down the drain sucks.

algorithms favor big accounts, us hvac guys get buried.

exactly, fight the machine.

brings me back to yard signs working better.

social media bs.

tried the same with a trane unit diagnostic post, zero bites.

post pics of frozen coils, homeowners eat that up.

carrier content flops hard.

we're doomed if we rely on this.

guy in the contractor fight group said linkedin for b2b hvac jobs.

tired of wasting time on reels that dont convert.

same, back to door knocking.

boosted a video on r-410a recovery, got two service calls off $200.

under pressure from these platforms.

hang in there.

total waste.

watched tommy mello vid, he does lives for engagement.

yeah, interactive stuff.

feels bad.

damn right.

social media giants hate small biz.

ups and downs.

asked on r/hvacadvice, they said niche hashtags.

boosted my mini split tip for $300, landed a $2k install.

jealous.

feelin it.

exhausted from trial and error.

post consistently, build audience slow.

yeah man.

sucks.

we vs the apps.

hit 50 leads last month from fb groups.

thats the way.

laughed at my failed ad too.

corpo greed.

still salty.

consistent posting pays off eventually.

under the boot.

lol same with my ductless post.

hilarious fail.

chuckled at a bad ad story in hvac pros group.

upsell in comments.

frustrated af.

sympathy.

rage against the algo.

we rule our own game.

solid advice.

what angle you using?

burnout from this.

dont chase trends, stick to hvac basics.

haha classic.

milking one good post for months.

we got this.

platforms screwing us.