Social Media Tips for Selling HVAC Tune-Ups That Actually Work

I've been running my own HVAC outfit for about 8 years now, and out here in Arizona the summers are brutal so folks are always hunting for reliable tune-ups to keep their Carrier units from crapping out mid-July heatwave. Started posting quick reels showing superheat checks and coil cleanings on Instagram, and it's doubled my inquiries without dropping a dime on ads. Focus on before-and-after shots of a dusty evaporator turning spotless, throw in a caption like 'Don't let this kill your AC - book now for $150 seasonal service.' Keeps it real, no BS sales pitch, just straight value. Anyone else seeing traction with TikTok for mini-split installs? Georgia here - been posting consistent for 6 months straight, and it's pulled in 15 solid leads this quarter alone.

Lol, my last post was me wrestling a clogged condensate line at 110 degrees, got 2k views and a call from a guy whose unit was making the same gargling noise.