Warning: TikTok plumbing reels killing my lead gen in Texas, wasted $500 on ads

Tried pumping out some quick TikToks showing off SharkBite installs and drain snakes on residential jobs, thought it'd bring in easy water heater replacements and repipes. We're in Texas so the heat makes everything video-friendly, but after dropping $500 on targeted ads over a month, I got like three tire-kickers and zero actual bookings for my PEX-A runs. Saw a guy in Plumbers United group raving about his viral video that landed him a $4k commercial gig, but mine just got buried under all the DIY crap. Watched a Roger Wakefield clip on his channel for tips, but still bombed. TBH, sticking to Google Business Profile from here on out, social media's a crapshoot for us small plumbing ops. Anyone else burned on this?