Social Media Tips for Selling Plumbing Tune-Ups That Actually Work

Look, I'm a 10-year plumber out here in Arizona the heat never quits, and I've been trying to use Instagram and TikTok to drum up more tune-up calls for water heaters and drain inspections, but it's all just crickets. Posted a quick vid of me snaking a main line with my Ridgid K-4000 last week, thought it'd hook some homeowners before summer spikes, but zero leads. Tried running a targeted ad for $100 budget pushing annual flush-outs, still nothing but bots liking it. Feels like a waste when door-knockers in my area are landing $500 jobs easy. Anyone cracked the code on reels or stories that turn into booked service calls? Don't wanna keep burning cash on this if it's just gonna flop.