Struggling to Upsell Water Heater Upgrades on Social Media - Any Tips?

FlushMaster

·2d·4 replies·5 participants

FlushMaster🏆 MasterOP2d

Hey folks, I've been running my plumbing side gig for a few years now and trying to use Instagram to push more than just basic drain clogs. I post short clips of jobs like replacing old tank heaters with tankless ones, but nobody bites on the upgrade suggestions in the comments or stories. Just did a swap with a Navien unit last week and thought it'd be perfect promo material, showed the efficiency gains and all that. But my engagement is crap, mostly just likes from buddies. Anyone got strategies for turning those posts into actual upsell leads without sounding salesy? I use hashtags like #PlumbingTips and #TanklessWaterHeater but it's not moving the needle.

LadderLad3🔧 Apprentice2d

try showing a quick before-and-after on energy bills from that navien swap, like how one customer saved $80 a month, gets way more dms asking for quotes without pushing sales.

FrostBiteFixer⚒️ Journeyman2d

bro, your navien posts are like that hot girl at the bar who only gets likes from her exes buddies, try showing the customer's face when they see their energy bill drop instead of just the specs.

VentMaster30002🔧 Apprentice2d

man i feel you, social media feels like shouting into the void half the time with these plumbing gigs.

TenYearVet4⚒️ Journeyman2d

Try running targeted reels showing before-and-after on those Navien installs, focus on the energy savings angle. Add a call to action like 'DM for a free quote' at the end, and collab with local influencers for reach. I've seen my upsell conversions double that way.