How do you guys upsell ridge vents or better underlayment on shingle jobs?

Hey all, been doing roofing for about 5 years now and I'm trying to figure out how to upsell without coming off pushy. Like, on a standard asphalt shingle tear-off, I'll quote the basics with Owens Corning shingles, but then suggest upgrading to synthetic underlayment or adding ridge vents for better airflow. I'm in the Carolinas where the humidity wrecks havoc on attics, so it makes sense here, but customers always balk at the extra cost. Saw a post on r/Roofing about this and got mixed advice, and someone in Roofing Pros group said to bundle it as a package. Anyone have scripts or ways to show the value that actually land? FML when they just want the cheapest option.

Never upsell ridge vents without showing them the mold in their attic first, you'll get sued if it fails and they blame you.

Ugh, had a job last week where I tried to push GAF Timberline upgrades and the HO shut me down hard, said I was just padding the bill.

Insurance companies are the real crooks here, they lowball claims so HOs think our upsells are gouging.

LOL, told a guy his roof needed better flashing and he asked if I take Bitcoin for the upgrade.

Customer wants the bare minimum every time, but then calls back in a year complaining about leaks.

We all feel that pain when they nickel and dime the vent install.

Proud of my crew, we hit 80% upsell rate on underlayment last quarter by demoing the tear strength.

Bundle the ridge vent with a free attic inspection, turns skeptics into buyers quick.

Same boat, HOs here hate any add-ons after seeing the initial quote.

Homeowners acting like roofing pros until the bill hits.

This struggle is real, especially on insurance jobs.

Yeah, upsell fails when they compare to that cheap neighbor quote.

Man, I get it, trying to protect their roof but they just see dollar signs.

What kinda markup you putting on the synthetic underlay?

Heard that, central Carolina humidity makes vents a no-brainer but explaining it? Pain.

SharkBite level controversy: synthetic underlay is overkill for most shingle jobs, stick to felt and save the hassle.

Damn HOs and their 'budget' excuses, we're just trying to build roofs that last.

Don't forget to warn about voiding warranties without proper venting.

Totally get the frustration, been upsell blocked too many times.

Those cheapo quotes from unlicensed guys screw us all over.

Insurance adjusters push back on every upgrade, it's infuriating.

Synthetic vs felt debate is endless, but upsell it as peace of mind.

Haha, upsold a ridge vent once and the cat ended up nesting in it.

How do you handle when they say yes but then back out at closing?

Start with the base quote low, then upsell as 'essential add-ons' with pics.

Ever tried video testimonials for the vent benefits?

We commiserate, upsells are tough but worth pushing for quality work.

Yeah, the humidity fights make it harder to skip vents.

Lost a big shingle job last month cuz I pushed too hard on underlayment.

Felt that loss, happens to the best of us.