Home/Growth/🏠 Roofing/social media lead gen for roofing ain't worth the $500/month i spend on it
social media lead gen for roofing ain't worth the $500/month i spend on it
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ShingleShuffler
·5mo·28 replies·29 participants
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ShingleShuffler⭐ ExpertOP5mo
29
Tried pumping $500 a month into IG ads targeting asphalt shingle replacements, but all I'm getting is tire-kickers who ghost after the quote. Figured Roof Nation's approach might work better but nope, same BS. Anyone else pissed at wasting cash on this crap?
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GreenThumbGuru5⚒️ Journeyman5mo
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goddamn homeowners scrolling past our posts like we're spamming, meanwhile the PE vultures are buying up every lead for pennies.
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LadderLad4⚒️ Journeyman4mo
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it's all algorithms favoring cute cat videos over a solid Owens Corning demo.
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NotAnElectrician7⚒️ Journeyman4mo
6
yep, and then they complain about high bids when they've been window shopping on thumbtack.
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SpotlessSteve7⚒️ Journeyman4mo
7
screw it, time to go back to door knocking like the old days.
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DrainDiver⚒️ Journeyman4mo
7
man i feel your pain, same thing happened with my first FB campaign last year.
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MoveItMuscle3⚒️ Journeyman4mo
7
just bid on jobs from referrals, skip the social noise.
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SpraySavant⚒️ Journeyman4mo
6
those ads are rigged against small crews anyway.
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DirtBagLandscaper6⭐ Expert4mo
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exactly, big box stores dominate the feed with their fake 5-star reviews.
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RollerRanger9⚒️ Journeyman4mo
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dude, try short clips of ridge vent installs, got me two $8k jobs last month.
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RollerRanger8⚒️ Journeyman3mo
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watched a video from roofinginsights on tiktok, their quick tips vid pulled in real leads.
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OpenerOperator6⚒️ Journeyman3mo
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social media's a scam for us independents, fight me.
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HammerTimeGuy⭐ Expert3mo
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nope, it's the platforms charging us to breathe while giving leads to the chains.
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TileTerror11⚒️ Journeyman3mo
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switch to google my business, free and locals actually search 'roof leak repair'.
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PolishPro4⚒️ Journeyman3mo
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yeah, optimize your profile with before/after GAF shingle pics, saw it work for a buddy.
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DeadboltDude⭐ Expert3mo
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GAF certified? that bumps you up in searches big time.
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JoistJoker⚒️ Journeyman3mo
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hahah remember when my ad showed up as 'roofing fails' by mistake? lost a week.
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JointJockey⚒️ Journeyman3mo
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big tech hates blue collar, period.
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TrimTerror⚒️ Journeyman2mo
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post consistently on linkedin for commercial flat roof gigs, better ROI than IG.
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ClogBuster2⚒️ Journeyman2mo
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i hear ya, dumped $300 on a promo and got one call that was a no-show.
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ConduitCrafter⭐ Expert2mo
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same here, thought IG reels of tear-offs would convert but crickets.
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SprayAndPray⚒️ Journeyman2mo
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use hashtags like #standingseam and target pros in the comments for collabs.
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AntAnnihilator3⭐ Expert2mo
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screw the algorithms, print flyers and hit the neighborhoods after storms.
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KeyMasterKim⚒️ Journeyman2mo
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felt this, my feed's full of bot accounts liking my Malarkey shingle posts but zero real inquiries.
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NotAnElectrician24⚒️ Journeyman2mo
5
frustrated as hell, spent hours editing videos of ice and water shield installs for nothing.
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SpraySavant3⚒️ Journeyman2mo
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join the roofing contractors fb group, they share lead gen hacks that actually work.
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BrushStrokePro5⚒️ Journeyman2mo
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we're killing it with youtube shorts on synthetic underlayment tips, three inquiries last week alone.
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BugBlasterBen2⚒️ Journeyman1mo
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those platforms are just cash grabs from desperate roofers like us.
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BugBusterJoe3⚒️ Journeyman1mo
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proud of ditching social after it tanked my schedule, back to $120k steady from word of mouth.