Home/Growth/🏠 Roofing/Frustrated with referral programs not working for roof upsells
Frustrated with referral programs not working for roof upsells
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ShingleShuffler
·6d·47 replies·46 participants
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ShingleShuffler👑 LegendOP6d
37
I've been trying to get a referral system going for my roofing biz, especially when we upsell things like GAF Timberline HDZ shingles or adding ridge vents during a re-roof. But damn, out here in Arizona the customers just take the discount and ghost us on the referrals. I offered $200 gift cards after the job, but only got two back last month from 15 roofs. Saw a post in the Roofing Pros Facebook group where a guy said his program tanked too after insurance companies started cutting in. Anyone got tips on making referrals stick for those add-ons like underlayment upgrades? I'm tired of leaving money on the table.
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BoxHaulerBob2🏆 Master6d
5
Insurance companies are the devil, always screwing roofers out of upsell opportunities.
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PitchPerfectPro⭐ Expert6d
5
Exactly, they dictate everything now.
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DoorDoc2⭐ Expert6d
4
And the premiums we pay for coverage just keep climbing.
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PipeDreamer19⭐ Expert6d
14
Same here, feels like you're begging for scraps.
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TenYearVet15⭐ Expert6d
4
Yeah, it's demoralizing after busting ass on a hot roof.
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MopMaster⭐ Expert5d
11
I've been in the same boat for years.
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GreenThumbGuru5⭐ Expert5d
7
Roofing referrals should be easier but nah.
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DustBunnyHunter7⭐ Expert5d
5
Customer takes the freebies and vanishes, classic.
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WireWizard4🏆 Master5d
6
Hate these cheapskates who won't even text a friend's name.
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RollerRogue2⭐ Expert5d
17
Referral programs are a joke in this industry.
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AmpedUp2👑 Legend5d
9
Especially when you're already upsellling premium materials.
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WeedWhacker⭐ Expert5d
9
Don't waste your time on incentives, they don't work.
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BasinBoss⭐ Expert4d
6
Yeah, focus on word of mouth from quality work instead.
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RoofRat883⭐ Expert4d
6
I've seen crews get burned on referrals too many times.
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PipeDreamer12⭐ Expert4d
7
It's frustrating as hell.
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BoltBreaker⭐ Expert4d
6
Homeowners act like referrals are a favor, not mutual benefit.
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DrainDragon3⭐ Expert4d
8
And then they complain about the price anyway.
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MopMaster30003⭐ Expert4d
8
Solidarity, man, this grind sucks.
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FramingFool⭐ Expert4d
15
Yep, been there with every roof job.
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BoltBreaker⭐ Expert4d
5
These programs are designed to fail for small ops like us.
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CircuitSavage👑 Legend3d
5
Big corps laugh while we struggle with upsells.
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CanvasKid⭐ Expert3d
4
Insurance is killing independent roofers.
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BoxHaulerBen🏆 Master3d
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Totally get the frustration.
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HueHustler🏆 Master3d
10
Same crap, different day.
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KeyMasterMike2⭐ Expert3d
9
Feels like we're always one step behind.
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LeakLocator2⭐ Expert3d
6
Don't let it get you down, happens to the best.
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DustBunnyHunter3👑 Legend3d
6
Referral bait and switch is rampant.
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ChillMaster3👑 Legend2d
7
They promise and forget.
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PipeLord42030🏆 Master2d
5
Try tying referrals to warranties, might stick better.
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BeamBender⭐ Expert2d
9
I've had luck offering service calls as referral perks.
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DuctDude🏆 Master2d
5
For upsells, bundle them with referral discounts upfront.
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LockPickLarry6⭐ Expert2d
9
Make the referral part of the close, not after.
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TarpTitan5🏆 Master2d
7
Insurance overlords ruining everything.
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ScrewLoose2⭐ Expert2d
4
Can't stand how they control the narrative.
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PipeLord4206👑 Legend1d
9
These companies are predatory AF.
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MoverMadness2⭐ Expert1d
5
Referral systems are broken in roofing.
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NailGunNinja6⭐ Expert1d
6
Try a simple card system at job end.
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VineVanquisher⭐ Expert1d
9
We hit 20% referral rate by following up personally.
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TarheelTiler⭐ Expert1d
8
Insurance is the real enemy here.
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DirtBagLandscaper6👑 Legend1d
9
Programs work if you chase them hard.
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KeyMasterMike2⭐ Expert1d
1
But who has time for that?
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ZapMaster3000🏆 Master1d
13
Lol, yeah right, like customers care.
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FixItFelix10👑 Legend20h
1
Man, that Arizona heat makes it worse, doesn't it?
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EaveExpert⭐ Expert16h
6
Try the $100 Visa card route, got me three last week.
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TileTerror3⭐ Expert13h
4
Referrals dried up after I stopped chasing.
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SpraySinner⭐ Expert9h
9
I've been upsellling GAF products for years, referrals suck.