Raising rates on commercial flat roof repairs - social media blowing up my leads

Out here in Texas, I just bumped my rates to $8k minimum for any commercial flat roof patch job with TPO membrane, and now my Insta stories are getting flooded with inquiries. Figured it was time after that hail season last year ate into my margins like crazy. Anyone else using TikTok to announce rate hikes without pissing off the old clients?

Don't announce it on social, just do it on the next quote and blame material costs going up. I lost a repeat client that way last summer on a similar EPDM job.

Same here in the heat, social media helped me double my flat roof gigs after a rate bump.

Felt that, my Texas commercial quotes went up 20% and the referrals actually increased. Social just amplifies the good jobs.