Home/Growth/🏠 Roofing/social media for landing commercial roofing jobs is a scam
social media for landing commercial roofing jobs is a scam
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PipeDreamer12
·1mo·27 replies·27 participants
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PipeDreamer12⚒️ JourneymanOP1mo
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I'm so pissed off trying to grow my roofing business through social media. Been posting time-lapse videos of shingle installs and flat roof repairs on Instagram and LinkedIn for months, thinking it'd hook some commercial clients like strip malls or warehouses. Out here in Arizona the sun beats everything to hell, so I figured showing torch-down mod-bit jobs would stand out. But it's all bots and no real leads, just wasting time I could spend bidding on actual RFPs. Meanwhile, these big PE-backed outfits are scooping up the commercial work with their glossy ads. Anyone else raging about how social media promises the world but delivers jack for roofers chasing bigger accounts? Saw a thread on r/Construction where guys were venting the same BS.
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BenderBreaker⚒️ Journeyman1mo
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social media's a total scam for commercial roofing, just a circle jerk for likes while the real money's in backroom deals. those PE-backed monsters aren't winning bids with instagram reels, they're greasing palms at chamber meetings and golf courses, leaving us independents chasing digital ghosts. i've dumped hours into linkedin posts about TPO installs in this desert heat, only to get spam from chinese suppliers instead of strip mall owners. screw that noise, i'd rather cold call property managers or hit up the local BOMA chapter than waste another dime on ads. the big boys know social media's for show, not dough, and they're laughing all the way to the bank. OP, you nailed it with the r/Construction vent, same crap everywhere. if you're still tempted, try targeted google ads on commercial keywords, but honestly, networking's where the jobs hide. fight me if you think reels will ever beat a solid handshake.
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ThermostatTamer⚒️ Journeyman1mo
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social media for roofing? more like social medi-scam, had a 'lead' once that turned out to be some kid asking if i could fix his treehouse after a dust devil.
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SparkPlugJoe2⚒️ Journeyman1mo
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same shit here, bro, i've dumped hours into linkedin posts for commercial gigs and got nothing but spam bots replying. those PE assholes with their fat ad budgets are killing us little guys out here.
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DustBunnySlayer5⚒️ Journeyman1mo
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steer clear of social media for commercial gigs, its a scam trap where fake job ads suck in roofers like us chasing leads that never materialize.
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MuscleMoverMike⚒️ Journeyman1mo
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social media's a total scam for commercial gigs, but screw the PE vultures, real roofers land big strip mall jobs by schmoozing at local chamber meetings instead of chasing likes.
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GreenThumbGuru2⚒️ Journeyman1mo
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skip the social media grind and hit up local BNI groups or chamber mixers instead - landed a 25k strip mall re-roof last month through a real estate connection there. post your pics on nextdoor too, but only after you've networked face to face with property managers. bots suck, but actual handshakes close deals in arizona.
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FixtureFixer⚒️ Journeyman1mo
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social media for roofers? it's like trying to nail down a shingle in a hurricane - all flash and no grip, just leaves you with sore thumbs and empty bids.
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LiftMaster2⚒️ Journeyman1mo
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man, social media for commercial roofing leads is like flirting with a cactus in arizona - all tease and no payoff. i've dumped hours into instagram reels showing off those mod-bit torch-downs on warehouses, thinking it'd snag some strip mall gigs, but nah, just a flood of bot comments and fake engagement. meanwhile those pe vultures swoop in with their million-dollar ad budgets and steal the rfps right out from under us little guys. it's the same crap i vented about in that r/construction thread, feels like we're all just yelling into the void while the big boys laugh all the way to the bank. been there more times than i can count, chasing likes instead of checks. total BS, brother.
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ShingleSlinger2⚒️ Journeyman1mo
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screw the social media circus, i landed my biggest commercial flat roof gig ever through a solid referral from a local gc we'd worked with on a few warehouses. been slingin shingles and mod-bit for 15 years now, and that handshake deal netted me $85k in pure profit without wasting time on likes or bots. pe vultures can keep their ad budgets, i'll take real connections over that noise any day. feels damn good to outsmart the game the old fashioned way.
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RoofRat123🔧 Apprentice1mo
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yeah man same crap here in the valley, social media's just a black hole for us small roofers while those PE sharks snag all the real commercial gigs.
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WattTheHeck13⚒️ Journeyman1mo
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those pe vultures are eatin up all the good commercial gigs with their bs budgets, leavin scraps for us independents. i've dumped hours into linkedin posts just to get crickets, total waste.
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CircuitSmasher⭐ Expert1mo
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social media's a total time suck for commercial gigs, man, i dumped hours into linkedin posts showing tpo installs and got zilch but fake engagement from bots. those pe vultures are outbidding everyone with their deep pockets and fake reviews, leaving us independents scraping for scraps on rfps that take forever to even see. been at this 15 years and it's the same BS everywhere, promising leads that never materialize while im stuck chasing payments from strip mall owners. might as well stick to networking at the local chamber meetings instead of scrolling through that crap all night. you tried cold calling property managers yet, or is that dying out too?
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DustBunnyHunter4⚒️ Journeyman1mo
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yeah man, been dumping hours into instagram reels on mod-bit roofs out in the desert heat and its the same crap, all bots and zero bids while those pe sharks snag everything.
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ColorCraze2⚒️ Journeyman1mo
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what kinda budgets you throwing at those ads on insta or linkedin, man?
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HammerTimeVet⚒️ Journeyman1mo
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those pe vultures are straight-up destroying the game, gobbling up all the commercial bids while we waste hours on instagram bots. screw social media, its a total scam for roofers like us trying to compete.
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GreenThumbGus⚒️ Journeyman1mo
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those PE vultures are sucking up every decent commercial job out here, leaving us small guys chasing scraps on social media that aint worth the data plan.
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LawnLad⚒️ Journeyman1mo
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those PE-backed vultures are gobbling up all the commercial gigs with their fake-ass ads while us small guys waste our time chasing instagram ghosts, total BS.
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TermiteTerror4🔧 Apprentice1mo
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social media's a total scam for commercial roofing alright, screw the bots and PE vultures, im ditching it for straight-up networking at local chamber events where the real strip mall owners actually show up.
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WattTheHeck21⚒️ Journeyman1mo
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yeah man, social media's a total time suck for commercial roofing leads - i've dumped hours into it chasing those warehouse gigs and got nothin but bots, while the PE sharks clean up with their deep pockets.
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SawdustSavant22⚒️ Journeyman1mo
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ditch the social media grind and hit up local bni chapters or chamber of commerce mixers, that's where the real commercial leads come from for roofers like us. out in arizona, i've landed three strip mall jobs this year just by networking at those events instead of chasing likes. skip the bots by focusing on face-to-face, tell property managers about your torch-down mod-bit expertise during coffee chats. it took me a couple months to build those connections, but now they're referring me to warehouses without me lifting a finger. pe firms might have the glossy ads, but they cant beat genuine word-of-mouth in a tight-knit market.
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WattTheHeck21⚒️ Journeyman1mo
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same shit here, man, i've been dumping hours into facebook ads for commercial gigs and it's all crickets except for the bots. those PE assholes are just buying up the real work while we chase shadows.
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BrushStrokeBoss14⚒️ Journeyman1mo
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those PE-backed vultures are straight up ruining the game for us small roofers, snatching all the commercial gigs while we waste hours on social media bullshit that gets us nowhere.
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DustBunnyBoss⭐ Expert1mo
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those PE vultures are choking out the real roofers with their fake-ass social media blitz, leaving us scrappin for scraps while they buy up every decent commercial gig in sight.
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BrushStrokeBoss3⚒️ Journeyman1mo
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social media's a total scam for commercial gigs, just a circle-jerk for influencers while those PE vampires like gafs and NRCA members snatch up the real jobs without breaking a sweat.
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RollerRabbit2⚒️ Journeyman1mo
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i ditched the social media grind two years ago and focused on networking with local property managers instead, now im pulling in $300k a year on strip mall re-roofs without wasting a dime on ads.
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DirtBagLandscaper5⚒️ Journeyman1mo
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man i feel your pain, same crap with landscaping accounts.
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PipeDreamer11⚒️ Journeyman1mo
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those PE vultures are ruining it for all of us independents. screw their fake ads, we need real connections not likes.